Bad Dog Web Design

If you have a website built chances are you want it to perform to get the best bang your buck.

When putting together content for your website site think about what you’re trying to sell and what you think your customers might be searching for? Junk filler content is exactly that.

Keywords

Probably the most crucial aspect of effective SEO copywriting is the density of your keywords. These are the keywords that you would expect people to type into Google when looking for the particular product or service you offer.

A paragraph should be written to incorporate these key words as early in the text as possible as search engines are more inclined to identify keywords that are placed near the top of a page.

Ideally, about 7% of your website copy should consist of your keywords. Never have more than 10% or search engines will punish your site for ‘spamming’ i.e. simply stuffing your copy with keywords.

Key Phrases

Search engine optimized copy is more likely to achieve good search engine ratings by creating key phrases than by single keywords. Key phrases are strings of words that people typically type into search engines.

A person searching for a ceramic mug or Ceramic Mugs is more likely to type Ceramic Mug i.e. two single key words then type “Ceramic Mug” with quotation marks to create a phrase; but you should cater for those who are savvy enough to specify the phrase.

Enter Ceramic Mugs into Google and it produces about 564,000 results.

However, “Ceramic Mugs” in quotation marks only returns 354,000 results, so by incorporating Ceramic Mugs into a proper sentence (without quotation marks) it is recognized by search engines as a genuine phrase.

The Bottom Line

If your website copy incorporates good SEO practice and is managed by a competent website designer, it will attract more visitors to your site and turn ‘hits’ into real business.

Ultimately, the golden rule for all website copy is that it must read well and that search engine optimization should not detract from the overall marketing message.

You’d be amazed how many folks still don’t understand how important link building is for high ranking in search engines, and in specific for Google. And, what are valid tactics for 2009, what things have changed?

Backlinks, or ‘incoming links’ are a critical part of your website’s ongoing visibility in search engine results. If you couple this with quality incoming links, you’ll likely see benefit (increased traffic) from people clicking as well.

The game has changed over the recent years. Now, you see the fast emergence of the “social web”, and new tactics such as social networking, social bookmarking, blogging, social news has to be learned. Still, reliance on traditional marketing and public relations is a must, more than ever.

To become and continue to be a leading website, more thought and care must go into developing ‘link bait’ – quality content, tools, widgets and similar – that may receive faster/better links from other websites back to you, with less ongoing work – links just keep coming!

Creating content is not enough – you must promote and drive users back to your site from many channels, which can include PPC (Pay Per Click), for example. Running a quick campaign using Paid Search to send visitors to your content bait is one of the creative ways to build awareness and traffic. Think about your target audience before starting any of this.

Things To Remember When Link Building:

1) Rich Keyword Use – in the anchor text. This is the recognized “blue underline” link that points back to you. Get keywords in there!

2) Trust and Authority – incoming links from other significant sites – to send powerful ‘link juice’ and to help elevate your site as another professional, trusted site amongst users and search engines.

3) Natural Link Acquisition – no massive, short and spiked build up of links, no bad link neighborhoods, but a carefully distributed effort amongst varied IP#’s – to show breadth of sites. No black hat approaches or spamming. Also, remember that sites that have more trust and years established online, can get away with more than newer sites.

Manually searching for these authority sites can take time, but professionals do it all the time. Since relevancy is key, try to stick within your marketplace, but don’t over-analyze either, mix it up.

You can submit to directories, use article marketing, and locate blogs for a wider distribution, and I recommend picking a few strategies to start. Don’t try to do too much, too fast.

Some Tools and Ideas:

a. Keyword link search builder – Linksearch – type in a keyword, and it will build Google search strings to speed up the processs.

b. Directories – you should consider Yahoo Directory, Business.com (B2B), Botw.org, Goguides and JoeAnt to start. If you find 20-40 directories of higher quality and related to your niche, that’s good. Try dmoz.org as well, but it will take a while. To find more, use ISEDB.

c. Social Media Sites. The ‘link juice’ is often excluded on sites in this marketplace, but can garner secondary links and certainly visibility and traffic for your brand. Look into Delicious, Stumbleupon, LinkedIn (B2B), Twitter to start.

Quality of links are important, and you should check to make sure links don’t have a “rel=nofollow”, robots.txt exclusion, or javascript redirect code applied. Check also the Google “cache” date – to make sure the page has been recently included, and spidered regularly. As a general guideline – anything page older than 30 days or more is less quality.

These simple tactics and steps should get you thinking about how you must change your link building game for 2009.

Article By Jon Rognerud.

I was looking for a business website the other day and Rip of Report came up as a hit before the actual business.

My first thought was “This must be a shady business”. Secondly I had to read the article.

I thought the write up on the Rip off Report website was actually going to give me some insight on the business I was going to deal with. Instead it was the opinion of ONE disgruntled person that was obviously off their meds.

After reading the article I decided to do a separate search “Is Rip off Report a reliable resource” you’ll find the only web resource saying that Rip off Report is reputable is Rip off Report.

Most of the content for Rip off Report outside of their own site is people trying to get fraudulent claims removed. I found it amazing that it was next to impossible to get things removed from the Rip off Report website.

So now I’m fairly amused and always looking out for the little guy so I decided to do another search “how to get something removed from rip off report”. I thought this might get me some answers from the Rip off Report website on how to get things removed from their website but there was nothing on their website about how to get something removed.

Instead I find websites discussing how Rip off Report is killing the SEO (Search Engine Optimization) world on the web. I really don’t want to get too deep in this discussion only because Google was mentioned.

I believe the best resource to find out the real truth about a business is the Better Business Bureau WWW.BBB.ORG

I genuinely hope the people that visit the Rip off Report website take it for what it is. It’s entertainment, much like wrestling on the television.

The way I see it is Rip off Report allows someone the avenue to talk about someone without any authentication process. Someone can have a bad day, post an article and cost a business a fortune.

You can read the articles for yourself.

http://www.97thfloor.com/blog/public-spam-report-google-your-honeymoon-with-rip-off-report-has-to-stop/

http://www.seomoz.org/blog/chris-bennet-on-rip-off-report

http://www.marketingpilgrim.com/2008/01/ripoff-report-ripping-off-those-reported.html

http://blog.wired.com/business/2008/03/rip-off-report.html

http://www.my3cents.com/showReview.cgi?id=37131

http://www.distilled.co.uk/blog/reputation/join-in-and-do-your-bit-to-get-rid-of-ripoffreport-from-the-serps/

http://www.seomoz.org/blog/google-wont-remove-that-page-you-dont-like-but-you-or-your-seo-can